Tuesday, 15 June 2021





 How can you improve your mental health through fashion?

There are various ways to improve and have a healthier state of mind. One of them being fashion influence to build confidence. It is a great perspective to experiment with fashion to help your mental health. It can help one to explore and feel comfortable in their very own skin.

    Dressing up - Offices and schools often try to maintain a uniform to inflict a sense of sturdiness and discipline. This method can also help one boost their confidence and keep their mind in a better place. Switching up your look & dressing up on a day-to-day basis can help one be focused and disciplined. It can also help in broadening the creative perspective and help to improve your overall state of mind.

    Retail Therapy - It is no surprise that retail therapy is quite realistic. The decisions on the right purchases can build your confidence, starting from clothing to jewelry to shoes & accessories. It all helps you building confidence and end up resulting in improvement. However, it is also equally important not to splurge on the things you might not need.

    Stepping out of your comfort zone - To overcome the problematic mental state revolving around impure thoughts, having a social life can make a huge impact. Dressing up well can have good consequences wherein people tend to compliment you over it & tiny gestures as such can pay your mind a good favor.

    Building Confidence - It can help you build back your self-esteem. The final yet ultimate goal to progress towards better mental health through fashion is to do justice to yourself. It could be by giving yourself a chance to have a peak build of your confidence. Trying to keep up with the trends can be pretty fun. Having the opportunity to conduct exploration & research to figure out your style can tremendously help stimulate your brain.

    Color Booster – We are all quite familiar with the fact that color has a humongous impact on our mood. Be it the wall color shades of a playroom, an office, or maybe just as simple as coloring a book. It’s been an old practice for many to help influence a particular mood. The same goes when we talk about fashion, as it could hold a strong hand in affecting a person’s mental health.

Fashion can improve mental state





Wednesday, 2 June 2021


 Popular Sources of Entertainment:

 Social Media

Social media is the most popular forms of entertainment in India according to research firm Statista. At least 51% of the Indian population has access to social networks, with Facebook leading the pack at 79.3%.

YouTube is the second most popular social network at 7.35% while Pinterest comes in third at 5.32%. Next is Instagram at 3.9%, Twitter and 1.91% and Russia’s social networking app VKontakte at 2%.

Although some people join social networks to make friends, many Indians joins social networks primarily for entertainment. And sure enough, most social apps are jam-packed with drama, comedy, documentaries, memes and storytellers.

#2: Watching Television

Indians love watching TV, whether it’s Bollywood, Hollywood or sports entertainment. Even in this age of Netflix and Chill, broadcast TV is still growing at double digit figures. The explanation is simple.

Television sets are cheap and there’s a lot of free entertainment on TV. It’s not like traveling, which costs a lot of money in planning and tickets. TV entertainment comes with almost no charges. And even where subscriptions are necessary, they’re cheaper than many alternative forms of entertainment.

Another reason TVs are popular in India is that the quality of home-grown entertainment has improved. Sure, plenty of people prefer to watch shows produced in Europe and North America. But Bollywood has been producing a lot of great content, some of which has been exported globally.

#3: Gaming

Visit any popular gaming network—Twitch, YouTube, Facebook—and there will be Indian gamers. Surprisingly, many of them use mobile devices and not PC or consoles for entertainment. It’s easy to see why, though.

For starters, mobile technology has advanced so much that today’s smartphones can handle a lot of powerful video games. They’re also much cheaper than PCs and consoles. Additionally, more and more developers are bringing their most successful PC games to mobile devices.

Takes casinos as an example. No longer do you need a desktop computer to play slots or card games. This online casino top list for India features respected brands whose games can be played on iOS or Android devices.

And get this—you don’t need to install more apps on your phone. Any functioning mobile browser can support mobile-responsive casinos. That said, not all gaming sites accept Indians. Zlots.com  is a new casino website from Zamedia N.V. that can help you find great British and Indian casinos.

#4: Reading

More than a quarter of the Indian population cherish reading. And that’s alright. Reading is not only great for entertainment; but it can also be informative, educational and inspiring. Twenty six percent of Indians read newspapers—online or printed copies.

They read newspapers for political, entertainment, business and sports news. Or they read to get inspiration from features, education from educational columns or to learn more from the opinion sections of fellow compatriots.

Amazingly, the most popular books in India come from home-grown authors. The God of Small Things, the White Tiger and a Suitable Boy—three popular novels—all come from India-based authors.

On Amazon India, children and non-fictional books about money, history or politics dominate the best-seller section. That means the country is heavily invested in educating children through reading. And that many Indians prefer non-fiction to fictional content.

#5: Going to the Movies

At least 14% of Indians like to watch movies at theaters. To provide some context, India has a popular of 1.35 billion people, ranking only second to China (1.4B). As such, 14% of India represents nearly 200 million people.

Like TV, India consumes a lot of home-made content. And that means the most popular films in the country come from Bollywood and not Hollywood. Flicks like 3 Idiots, Dangal and PK have had immense success both locally and internationally.

Of course, Indians also watch international films. In fact, a growing number of Indians watch more foreign than local films. That’s why the Jungle Book, Fast and Furious, the Avengers and the Harry Potter Series achieved so much success in the country.

#6: Listening to the Radio

Somethings don’t just change. Radio FM stations have been a source of entertainment in India for over 50 years. And little has changed. Sure, people now listen to the radio online, through their iPhones and laptops. But they still listen to the radio.

Surprisingly, experts have been predicting the death of radio stations for over two decades. And no matter what technologies come up, lots of people choose to listen to music, get their news and education from radio rather than TV or the Internet.

#7: Sports Entertainment

India is famous globally for its success in Cricket and field hockey. But increasingly, Indians are also investing in European football, wrestling, MMA, basketball and athletics. Precisely, the Indian Super League is now a billion-pound industry and often attracts some big names from top European leagues.

On TV, it’s now common to find popular sports TV networks showcasing live broadcasts of famous leagues. English football is pretty popular. And so is the Champions League. Football aside, Indians also consume a lot of North American sports content: The NBA, NFL, MLB and NHL, to name the top leagues.

#8: Personal Interests on the Internet

For millions of people in India, the Internet is cheap and easy to access. In fact, over 560 million Indians use the Internet for personal interests. That’s nearly half of the population. Some people browse the web for education. Others use it solely for entertainment. On the flip side, some people use the Internet to access content not readily available in India.

Tuesday, 1 June 2021


 Entertainment in future

 Like so much else that changed overnight during the global pandemic that hit 2020, the media and entertainment industry too rounded a bend that it is unlikely to return to again.

Distributed, over-the-top (OTT) platforms and smart TV penetration had already begun changing the way the world consumed content, especially entertainment, in recent years. What the pandemic and the resulting lockdowns did was to accelerate that process manifold.

With people forced to stay home for months, most OTT platforms saw an unprecedented rise in subscribers. Moreover, as Covid-19 guidelines and lockdown regulations prevented films from being physically released in theatres, major production houses too turned to OTT platforms for their new releases.

Wednesday, 26 May 2021








The Outlook Of Fashion In India: The Indian fashion industry has great potential to make a mark on the world stage. Fashion traditions in India can be traced for decades. The outlook of Fashion in India is changing and growing at a rapid pace with international developments, such as the India Fashion Week, Lakme

The Indian fashion industry has progressed from a stage of infancy to a blossoming take-off. Fashion designers have contributed immensely to the awareness of fashion in India, both among Indian consumers and selected segments of the western market.

Here’s a brief about how Indian designers are making their own identity in the global fashion industry.
Manish Malhotra
Manish Malhotra

1. Manish Malhotra– The designer needs no introduction, he rules Bollywood and the celebrity fashion in India with his creativity and elegant designs. From a small boutique in town to a top-notch fashion designer globally, Malhotra has come a long way. The designer always had an instinct that he wanted to foray into the world of fashion in India and abroad. While he was working in a small boutique he learned the knick and knacks of designing. His apparels hold a hint of Indian traditions perfectly amalgamated with an international fashion essence, and this is the reason his collection is well celebrated across the world of fashion. His designs are inspired by nature, architecture, landscapes, and art. The designer has even created garments for the legendary singer Michael Jackson along with a lot of pieces for Hollywood celebrities like Kate Moss, Naomi Campbell etc. In the year 2018, the Bollywood designer turned Merino wool into a red carpet collection and this transformed the audience’s perspective towards fashion. He brought the farm-to-fashion trend, by partnering up with Woolmark. Utilizing the merino wool he created saris for women and bandhgalas and sherwanis for men in pastel hues such as ivory, yellow and blue. The designer was globally appreciated for his traditional Indian approach with a renowned brand like The Woolmark Company.

Wednesday, 12 May 2021

Fashion industry in India



 Textile and clothing sector is one of the oldest industries in India. According to the Indian Brand Equity Foundation (IBEF), “The close linkage of the textile industry to agriculture (for raw materials such as cotton) and the ancient culture and traditions of the country in terms of textiles make the Indian textiles sector unique in comparison to the industries of other countries”.

The Indian textile industry is estimated around 108 billion dollar and expected to reach 223 billion dollar by 2021. The industry also employs over 45 million people directly to 60 million people indirectly. The Indian Textile Industry contributes approximately 5 per cent to India’s gross domestic product (GDP), and 14 per cent to overall Index of Industrial Production (IIP). The textile industry is also one of the largest contributor to India’s export with approximately 13.5 percent of total export amounting 42.24 billion dollars.

Brands like Benetton, Zodiac, Z3, Zara, Vero Moda, Calvin Klein, Diesel and Tommy Hilfiger have experienced good sales growth in the country, while names like Zara, Armani, Forever21 or Uniqlo appeal to the Indian audiences, attracting higher per square foot sales compared to the departmental or hypermarket stores.

On the other hand, Indian companies like the Arvind group, Madura Fashion and Lifestyle, Raymond Apparel, Trent Retail, Reliance Retail and Future Group has launched their own fashion labels.