Wednesday, 26 May 2021

 

 

 

 


 

 

 

The Outlook Of Fashion In India: The Indian fashion industry has great potential to make a mark on the world stage. Fashion traditions in India can be traced for decades. The outlook of Fashion in India is changing and growing at a rapid pace with international developments, such as the India Fashion Week, Lakme

The Indian fashion industry has progressed from a stage of infancy to a blossoming take-off. Fashion designers have contributed immensely to the awareness of fashion in India, both among Indian consumers and selected segments of the western market.


Here’s a brief about how Indian designers are making their own identity in the global fashion industry.
Manish Malhotra
Manish Malhotra

1. Manish Malhotra– The designer needs no introduction, he rules Bollywood and the celebrity fashion in India with his creativity and elegant designs. From a small boutique in town to a top-notch fashion designer globally, Malhotra has come a long way. The designer always had an instinct that he wanted to foray into the world of fashion in India and abroad. While he was working in a small boutique he learned the knick and knacks of designing. His apparels hold a hint of Indian traditions perfectly amalgamated with an international fashion essence, and this is the reason his collection is well celebrated across the world of fashion. His designs are inspired by nature, architecture, landscapes, and art. The designer has even created garments for the legendary singer Michael Jackson along with a lot of pieces for Hollywood celebrities like Kate Moss, Naomi Campbell etc. In the year 2018, the Bollywood designer turned Merino wool into a red carpet collection and this transformed the audience’s perspective towards fashion. He brought the farm-to-fashion trend, by partnering up with Woolmark. Utilizing the merino wool he created saris for women and bandhgalas and sherwanis for men in pastel hues such as ivory, yellow and blue. The designer was globally appreciated for his traditional Indian approach with a renowned brand like The Woolmark Company.


Wednesday, 12 May 2021

Fashion industry in India

 

 

 Textile and clothing sector is one of the oldest industries in India. According to the Indian Brand Equity Foundation (IBEF), “The close linkage of the textile industry to agriculture (for raw materials such as cotton) and the ancient culture and traditions of the country in terms of textiles make the Indian textiles sector unique in comparison to the industries of other countries”.

The Indian textile industry is estimated around 108 billion dollar and expected to reach 223 billion dollar by 2021. The industry also employs over 45 million people directly to 60 million people indirectly. The Indian Textile Industry contributes approximately 5 per cent to India’s gross domestic product (GDP), and 14 per cent to overall Index of Industrial Production (IIP). The textile industry is also one of the largest contributor to India’s export with approximately 13.5 percent of total export amounting 42.24 billion dollars.

Brands like Benetton, Zodiac, Z3, Zara, Vero Moda, Calvin Klein, Diesel and Tommy Hilfiger have experienced good sales growth in the country, while names like Zara, Armani, Forever21 or Uniqlo appeal to the Indian audiences, attracting higher per square foot sales compared to the departmental or hypermarket stores.

On the other hand, Indian companies like the Arvind group, Madura Fashion and Lifestyle, Raymond Apparel, Trent Retail, Reliance Retail and Future Group has launched their own fashion labels.