Tuesday, 1 June 2021


 Entertainment in future

 Like so much else that changed overnight during the global pandemic that hit 2020, the media and entertainment industry too rounded a bend that it is unlikely to return to again.

Distributed, over-the-top (OTT) platforms and smart TV penetration had already begun changing the way the world consumed content, especially entertainment, in recent years. What the pandemic and the resulting lockdowns did was to accelerate that process manifold.

With people forced to stay home for months, most OTT platforms saw an unprecedented rise in subscribers. Moreover, as Covid-19 guidelines and lockdown regulations prevented films from being physically released in theatres, major production houses too turned to OTT platforms for their new releases.

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